Seller impersonation fraud attempts rise
Fake sellers increasingly target vacant land and absentee-owned properties, prompting agents and title firms to strengthen identity checks.
Tech tools that help Realtors reduce safety risks
About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
Buyers want more than a ‘dream home’ pitch
A John Burns Research and Consulting survey found about half view “dream home” as overused, suggesting agents should emphasize quality and how homes fit buyers’ lives.
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