Five Florida metros lead in out-of-area new-home views
Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.
Hyperlocal content boosts AI search visibility
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
More buyers seek energy-resilient homes
Nearly three-quarters of buyers would consider an all-electric home with solar panels and battery storage as utility costs and outages raise concerns.
Categories
Recent Posts
Fannie Mae raises 2027 mortgage rate forecast
Florida housing market holds steady in September
Fourth-quarter habits can build 2027 business
Long-term mortgage rate holds after seven weekly increases
How agents can stand out in AI search
Florida real estate experts share buying, selling tips
Five questions to ask about appraisal changes
Buyers take another look at adjustable-rate loans
Hispanic buyers play growing role in housing market
Real estate inquiries often fail to reach agents