Turn AI from a writing tool into a business system
At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.
Mortgage rates climb to highest level in over 14 months
The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.
Building a lasting customer pipeline with open houses
Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.
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Recent Posts
Fannie Mae raises 2027 mortgage rate forecast
Florida housing market holds steady in September
Fourth-quarter habits can build 2027 business
Long-term mortgage rate holds after seven weekly increases
How agents can stand out in AI search
Florida real estate experts share buying, selling tips
Five questions to ask about appraisal changes
Buyers take another look at adjustable-rate loans
Hispanic buyers play growing role in housing market
Real estate inquiries often fail to reach agents