When customers go quiet, rethink the follow-up
Agents should match follow-up methods to customer preferences and urgency, switching from texts to calls when needed, Darryl Davis wrote in Inman.
Keeping the personal touch in AI marketing
Key West broker Stacy Stahl combines AI tools with personal outreach and local information to keep her marketing useful and recognizable to customers.
AI use outpaces office policies and training
A survey of property management professionals found 58% use AI, but only 8% reported a written AI policy and 26% had formal training.
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