Hyperlocal content boosts AI search visibility
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
A smaller audience can build a bigger business
On Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate broker associate Corina Lessa Silva shares how a focused niche, consistent video content and customer follow-up helped build her international business.
More buyers seek energy-resilient homes
Nearly three-quarters of buyers would consider an all-electric home with solar panels and battery storage as utility costs and outages raise concerns.
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