Using personality to boost listing videos
Creative, personality-driven listing videos are helping agents stand out, build recognizable brands and turn views into listings and leads. A Naples-area Realtor highlighted by NAR shows how.
Child care costs add pressure for Florida buyers
A Realtor.com report found child care costs are adding to affordability challenges for families already weighing home prices, rents, insurance and other expenses.
Study: Buying may outpace renting in Florida
A 10-year rent-vs.-buy analysis found projected homeowner equity topped renter investment returns in five Florida markets, led by Miami.
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Florida luxury market surges to start 2026, led by record condo gains
Build your own flywheel: Stacked marketing creates compounding momentum
Southern buyers making smaller down payments than other regions
Mortgage rates climb to nine-month high
Florida housing market at inflection point as summer approaches, economist says
Fed minutes point to longer mortgage-rate uncertainty
Agent recruiting activity rises sharply in early 2026
Fannie Mae: Rates likely to remain elevated longer than expected
Florida housing inventory near pre-pandemic norms, economist says
Realtors should rethink captions as social search changes